Delivering the Right Advertisement - Sell and Tell Ad Network


The Problem: Delivering the Right Advertisement
Your typical ad server delivers advertisements based on pre-selected filters such as Geographical Targeting, Content Channel Matching, Keyword Matching, and/or Date Scheduling. While these filters are needed and considered a norm, advertisers want, and need, more targeting control.

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The Solution: Automated Ad Matching with inContext

What differentiates the Sell and Tell Ad Server from the simple keyword targeting methods typically found in other ad server products available today is inContext. With inContext, your publishers no longer have to manually specify relevant keywords for each page that include ads. Instead, inContext finds relevant keywords from the page content, matches those keywords to the available ads, then deliver the matching ads. Combining inContext with content channels, geographical targeting, and scheduling, your advertisers can see easily see an increased number conversions. For you, the network operator, this means a returning customer translating to increased revenue.
Simply put, inContext will automatically target relevant ads on publisher pages.

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The Result: A Healthy Return On Your Advertisers Investment

In today's demanding on-line marketing efforts, advertising relevance has become one of the most important factors for both the advertiser and the publisher. Advertisers can experience increased traffic from interested, motivated, and highly targeted, visitors, while publishers can enjoy an increase in advertising revenue thanks to the higher click-through rate.

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The Content Network - Sell and Tell Ad Network

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To deliver advertising over a network of partner sites introduces an extensive list of challenges. As trivial as delivering a simple text-ad may seem, a large number of factors determine who will see, what ad is delivered, and how much should be charged in delivering that simple little text ad. Common content network challenges include:

Providing an intuitive user interface for advertisers.
Providing an intuitive user interface for publisher partners to get reports, statistics, and ad code.
The lack of a proxy-style keyword bid management mechanism.
The lack of boundaries around keywords and phrases.
Ability to allow other publisher partners to show your paid results in their content pages.
Problematic invalid-click detection.
The inability to providing geographical targeting for advertisers.
The inability to matching ads to the content in which they are seen - contextual ad matching.
Capacity to sustain a large amount of traffic.


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Using Sell and Tell Ad Network as a Content-based Ad Network
A standard feature of the Sell and Tell Ad Network Ad Server platform, Sell and Tell Ad Network provides the foundation start your own content-based advertising network. With Sell and Tell Ad Network, you can:

Provide an easy to understand ad creation workflow for your advertisers.
Support proxy-style cost-per-click bidding. Your advertiser will enjoy the value in the fact that costs are now automatically controlled. For example, three ads are competing for a keyword using the proxy-bid method. The maximum bid for each ad is $1.00, $0.50, and $0.40. The proxy-bidding process would adjust the Cost-per-Click values to $0.51, $0.50, $0.40 - the number one position is adjusted to one cent over the #2 position.
Support for specific keyword matching to content. Your advertisers can narrow their keyword matches to Exact Match, Phrase Match, Broad Match, and Negative Match. For example, an ad with an exact match entry of "summer camping" would likely match a page about camping in the summer.
Divide your content network into specific verticals further enhancing the content matching of ads. For example, a pet related advertising network could be divided into Dogs, Cats, Birds, etc.
Expand your reach to include affiliated content partners. Using the included Publisher Interface, you can easily expand your network. You determine the commission rate, and the ad server calculates the rest.
Count on valid traffic. Sell and Tell Ad Network includes an extensive invalid-click detection and filtration system before reaching your advertisers funds or your publisher's reports.
Provide consistent delivery of advertising. The Sell and Tell Ad Network Ad Server has been proven to deliver millions of ads a day in a shared environment. Need more horsepower? Sell and Tell Ad Network scales! Run Sell and Tell Ad Network on more than one server to handle your networks demand for advertisements. Horizontal scaling is included!


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By Cutting Edge Enterprises, LLC