Request Newsletter | Business Online Website | Government Information | Submit Articles and News | Return To Main Page
| |
| |
|
Copywriting Information |
|
|
|
16 Golden Rules of Master Copywriting
You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn't be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns. However, how can you write good sales copy, killer ads that get the attention of people? There are no magic recipes for that, but you can follow some fundamental rules, which can lead to you to success if you adapt them properly. 1) Have a good product. Be honest and mean what you say or what you offer. Avoid the exaggerations and hyped claims. You stake your reputation and your business offline or online it doesn't make any difference. 2) Have a plan on your trial and error period. Don't expect to write your first copy and be a golden one. You will alter it many times, test it, retest it try a new one and so on. Set a schedule for that. Do not fool around. 3) AIDA. It's the proven and the bedrock of the copy process. Always follow it. AIDA A= Attention. You must grab it instantly or you don't have a chance.
4) Always work on your prospects emotion. Most of the people buy something emotionally and then justify it rationally. 5) Headline is the Key. If it doesn't grab their attention then they've gone away. Your headline must be a killer one. 6) Promote your best and strong benefit at first, not last. That's how you are going to create interest and then desire. 7) Tell stories. That's an excellent way to rekindle their emotion or even their passion. Stories always inspire. 8) Answer all the objections and questions you think your prospects could have. In that way you will gain their trust. 9) Use bullet points for each of your benefits and bold, italics fonts for your text. Use the underline feature but not so often. 10) Give time limit. This is an excellent tool for calling your prospects to act now! 11) Offer testimonials. It is the mother of gaining trust tools. Especially, if it is from someone important in your field. 12) Make them easy to buy. Don't let them get lost in your web site. Make it as easy as possible. 13) Avoid graphics. They won't help you. People are looking for information not images. 14) Give guarantees. Research has proved that when you have a long guarantee your client feels safer and that leads to fewer refunds too! 15) Never assume that your prospects know what you want to say. Always be specific and clear about your product or service. 16) Have your copy or ad checked by your friends, colleagues e.t.c. It's better to have other views, after all it's a part of the testing process. Here are some great headlines and emotional triggers.
Be Independent Be Successful Avoid Embarrassment Be Strong Be Healthy Satisfy Curiosity Make Money Gain Knowledge Save Time Avoid Effort Get A Better Job Be Your Own Boss Add Fun To Life Work Less Relax. Copyright 2004 Christos Varsamis About The Author Christos Varsamis is an internet marketing consultant and the owner of the exclusive internet-marketing club www.internetmarketingsuccesstips.com. Get his knowledge at your desktop! Subscribe to ims-tips@aweber.com.
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Freelance Business Writers - How To Get The Best From Your Writer At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform at the level you need. The Secret to Web Copywriting Gurudom Have you seen those copywriting gurus, working it on the web? How'd they get so darned famous? How can YOU get what THEY have? Here are some creative ideas for you to kick around and use in your copywriting escapades.1. Finding Your Clients Business Problem Leads to Better Copy WHAT'S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print?You talk about your client's business problem.What IS your client's business problem?Answering this question is the hardest part of marketing. Are You Losing Customers Because of Typos? Overlooking simple steps such as proofreading and grammar can affect the credibility of your website. How are you protecting yourself?A potential customer on the internet has a disadvantage over a customer walking into a brick and mortar store. The One Word Every Prospect Craves It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings. Sell Anything To Anyone On The Internet With Hypnotic Writing I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how. What A Ghostwriter Needs To Do To Earn Top Dollar The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects. How Writing Radio Can Help You Become a Better Writer Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition. Calls-To-Action: Making Them Fit Makes All the Difference It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I've seen is that the call-to-action doesn't fit the target audience. 5 Rules for Effective Written Sales Communications Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly lose their readers' interest. Why do brilliant salespeople often have such a difficult time writing effective sales materials? Quite simply, these professionals haven't mastered the 5 rules of effective written business communications. Five Sections of Your Copy Guaranteed To Get Read Only about 20% of your copy is going to get read. The rest will simply be scanned. Its Not What You Say But How You Say It Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer. Are Long Copy Salesletters Scams? A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Organizing Your Data to Write Better Copy Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded. The Lost Art Of Fundamental Copywriting What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with "psychological copywriting," because that's what a few of today's copywriting experts are telling them they should do!I'll let you in on a little secret. Are You Making These Press Release Mistakes? You've done it. Gotten that press release written. Internet Marketing 102: Copy What Works Internet Marketing- Forget the experts, latest software program or even that book that someone is selling to get on the "best seller list" and the 200 free ebooks they are offering you. Here is what REALLY works, and it's something that you learned in kindergarden. "Super Adjectives" Boost the Power of Your Copy Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Keeping It Real: The Only Copywriting Trick That Works Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments. 3 Tips For Writing Content That Will Make You Sales Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel.
|
| home | site map |
| © 2006 |
