How to Write Profitable Ads

Regardless of how you look at it, the most important aspect of
any successful business is its advertising. In fact,
the success of any business is largely dependent on good advertising.

First of all, you've got to have a dynamic, spectacular ad that
attracts the eye and grabs the interest of the people you're
trying to sell to. Thus, unless your ad really "jumps out" at the
reader, your sales won't live up to expectations, and your ad
money will be wasted.

The eye-catching appeal of your ad must start with the headline.
Use the headline to very quickly create a picture in the minds of
the reader--a vision of all their problems being solved, and
attainment of the kind of happiness they seek. If your headline
fails to catch the attention of your prospect, you cannot hope to
capture him with the remaining of the ad, because it will go
unread! So in writing your advertisement for just a little while,
so you must quickly interest him in your offer, show him how he
can get what he wants, and then cause him to send immediately for
your "solution" to his problems. Your copy must exude enthusiasm,
excitement, and a positive attitude. Don't be afraid to use a
hard-sell approach! Say what you feel and believe about your
offer. And use common, "everyday," but correct English.

Even so, you can and must remember to be honest. Don't exaggerate
or make claims you can't back up. Never make promises you cannot
or don't expect, to keep. To do so could get you in trouble with
the Federal Trade and Fair Practices people.

Stress the benefits of your product or service. Explain to your
reader how owning a copy of your book (for instance), or
receiving your services will make his life richer, happier, and
more abundant. Don't get involved in detailing all the money
you've spent developing the product or researching the
information you're selling, or you're selling, or your
credentials for offering it. Stress the "sizzle" and the value of
ownership.

It is important to involve th reader as often as possible through
the use of the word "you." Write your copy just as if you were
speaking to and attempting to sell just ONE person. Don't let
your ad sound as a speaker at a podium addressing a huge stadium
filled with people, but as if there were just one individual
"listening."

And don't try to be overly clever, brilliant or humerus in your
advertising. Keep your copy simple, to the point, and on target
toward selling your prospect the product or service because of
its benefits. In other words, keep it simple, but clear; at all
costs, you don't want to confuse the reader. Just tell him
exactly what he'll get for his money; the benefits he'll receive;
how to go about ordering it. You don't have to get too friendly.
In fact, becoming "folksy," and don't use slang expressions.

In writing an ad, think of yourself as a door-to-door
salesperson. You have to get the attention of the prospect
quickly, interest him in the product you're selling, create a
desire to enjoy its benefits, and you can then close the sale.

Copywriting, whether for a display ad, classified ad, sales
letter or brochure, is a learned skill. It is one anyone can
master with a bit of study, practice, and perhaps some
professional guidance.

Your first move, then, is to study your competition, recognize
how they are selling their wares. Practice rewriting their ads
from a different point of view or from a different sales angle.
Keep a file of ads you've clipped from different publications in
a file of ad writing ideas. But don't copy anyone else's work;
just use the ad material of others to stimulate your own
creativeness.

Some of the "unknown facts" about advertising--and ad writing in
particular--tell us that you cannot ask for more than $3 in a
short classified type ad. Generally speaking, a $5 item will take
at least a one-inch display ad. If you're trying to sell a $10
item, you'll need at least a quarter page--perhaps even a half
page of copy--and $15 to $20 items require a full page. If you
are selling a really big ticket item (costing $50 or more) you'll
need a four-page sales letter, a brochure, separate order coupon,
and return reply envelope.

If you're making offers via direct mail, best to get into the
postal system with it on Sunday, Monday or Tuesday, to be sure it
does not arrive on Monday, the first and busiest day of the week.
And again, unless you're promoting a big ticket item, the quality
or color of your paper won't have any great effect on the
response you'll get, but the quality of your PRINTING definitely
will, so bear this in mind when you place your printing order.

One final point to remember: The summer months when people are
most apt to be away on vacation are usually not good months for
direct mail. But they ARE good for opportunity and advertisements
in publications often found in vacation areas, and in motels and
hotels.

Again, it cannot be stresses too much or often: Success in business does, indeed, depend upon advertising,
and as with anything else, quality pays off in the long run. Read this report again;
study it; let it sink in. Then apply the principles outlined in
it. They have worked for others, and THEY CAN WORK FOR YOU!

Copyright by DeAnna Spencer 2004
This article may be reproduced freely on the Internet as long as the resource box remains intact.
 

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com
To thank the publishers/webmasters that use my article, I offer
one free solo ad.  Simply fill out the contact form on my contact
page listing the url it was used on or sending me a copy of the
ezine it was used in.  Once I confirm the location of the article,
then we can make arrangements for the solo ad.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Note to publisher/webmaster:  Feel free to remove the part about the solo
ad when you get ready to publish the article.

SEO India Designers offering SEO Copywriting Services PR-Inside.com (Pressemitteilung), Austria - 23 hours ago Even specialized writing like Business Writing, E-mail Writing, Slogans, Punch lines, SEO copywriting, Technical Writing and other writing services are also ...

Evade the Copywriting Text Trap MSNBC - Oct 3, 2008 Here are five ways to avoid the Text Trap in your copywriting: Extraneous words should be deleted from your copy. Words like that, really and very don't ...

Krauthammer receives Web Award Training Press Releases (press release), UK - Oct 9, 2008 Krauthammer's highest scores were in design, content, copywriting and ease of use. "The Web Marketing Association was founded in 1997 to help set a high ...

SEO Link Building and Copywriting Service Relaunched by Search ... PR Web (press release), WA - Sep 30, 2008 Brick Marketing has also introduced SEO copywriting as a strategic partner to link building. Good copy will always be true winner in the game of search ... Benefits Of Implementing Search Optimization In Large ... PR Web (press release) all 5 news articles

Original content improves on-page SEO so copywriting is also an ... NewDesignWorld (press release), UK - Sep 29, 2008 Thus, company has fine team of experienced and skilled copywriter. The team is specialist in all forms of copywriting like; website copywriting, ...

Multimedia Company Celebrates 25 Years of Producing Customized ... Mass Media Distribution LLC (press release), FL - Oct 9, 2008 Their corporate location in Blue Bell, Pennsylvania includes five in-house studios, a full-time copywriting staff, access to the best available professional ...

Press Dispensary Visits the Capital Press Dispensary (press release), UK - Oct 9, 2008 Previous London attendee, Jonathan O’Connor of JML Ltd, commented: “The course was fantastic – it offered a real insight into copywriting. ...

Copywriting - Persuade Your Reader with Benefits Web Host Industry Review - Sep 26, 2008 When you think of copywriting do you think of those direct mail pieces that arrive in your mail box? Or do you think of the text of a television ad? ...

DirectNews

Copywriting to increase website traffic Business Feet, UK - Sep 25, 2008 Good copywriting is an excellent way to see B2B website traffic increase, but it's not easy - so Galen DeYoung has provided some handy tips on Search Engine ... Control SEO strategy BCS Long copy good for B2B SEO, says expert DirectNews B2B copy 'should include generic, long-tail keywords' Digital Response Media all 4 news articles

COMMUNICATIONS SPECIALIST #41041 Seattle Times, United States - Oct 7, 2008 Must have experience in the areas of copywriting and editing and print and collateral production practices. Healthcare industry experience strongly ...

Site Map | Site Map | Links