Request Newsletter | Business Online Website | Government Information | Submit Articles and News | Return To Main Page
| |
| |
|
Copywriting Information |
|
|
|
Copywriting Secrets Of Indias Mystics
Hi everyone, Been ruminating on this one for a little while now but it's probably one of the most profound discoveries of my life. It all began with a little book about music and it's had such a deep influence on my copywriting and small business, indeed my whole outlook on life, I'd like to share it with you all now. Here's what happened? About 8 years ago I bought the book "Man and Music In India" by Roshmi Goswami and was introduced to a staggering thought from within it's pages? that every note sounded by a musician is actually a container for the spirit of the musician. Now breaking that open further I began to see that (I'm a musician myself; drummer, guitar player) as the notes of a musician could be filled by the very soul or spirit of the musician himself or even God or demons (if you believe in them) so the notes were almost like little boats that each musician filled with their persona unique to them and by plucking, singing, striking the note they in essence 'launched' it out into the waves of the sea of sound where it eventually reaches the 'port' of it's destination - the audiences hearing ear, who gladly receive and enjoy it (or otherwise if a bad musician). In my mind's eye I saw each musical piece therefore (stick with me here - it's worth it I promise) as composed of thousands of little boats (the notes) sent out to sail across the sea of sound by vibration (the waves) to the audiences listening intently on the other side of that 'sound sea'. For many years I thought about this and then realised (sorry I'm a bit slow on the uptake sometimes!) that this didn't just apply to notes in music but more deeply and profoundly it actually applied to the very stuff of life itself - WORDS. As such every single every single word you say or write is a container, a 'little boat' as it were? that actually contains YOU! The question is what fills your 'little boat' before you launch it out to sea? If the light bulb has not gone on yet it will, just keep pondering the bigger picture above - perhaps of a lone master violinist or a sitar and tabla player deeply intwined in an intricate Indian raga and before long you'll understand exactly what I'm driving at? and it's deep, very profound. When you apply the above metaphor to words you see the little boats not as notes just being "containers for the music and spirit of the musician" but rather words as little ships themselves that contain YOUR very essence, spirit, soul and persona. Every time you speak or write a single line you release a little 'Armada' of these little boats out onto the sea of existence itself - if speaking, then out onto the splashing waves of the 'sea of sound' - if writing, then even more deeply into the sea of 'heart to heart direct communication' itself? without a sound, directly to the target. What' s so profound about the written word is it's ability (when the writing is good) to bypass all the defences humans erect against other human's intrusion and drop directly into the emotional and decision making part of the heart to evoke powerful responses. That's also good if you want to sell something to someone. Quick example? My wife didn't even know I really had feelings for her in the first months of us knowing each other and she'd moved to another town 65 miles away - I wrote her a letter; it was pretty powerful (I was terrible at controlling my emotions then and splurged the clumsy letter full of poetry and undying declarations of love etc!) and she phoned me saying she was surprised at my feelings for her; within 8 weeks we were married and that was 17 years ago. Prior to the letter I'd just been a fleeting aquaintance and if I'd tried face to face I'd probably have blown it being so nervous and all but; the words carrying my spirit, passion, persona bypassed all her natural resistance and? melted her heart! So what's this all got to do with copywriting? Well a massive amount really; the point I'm trying to uncover here is that you reveal your very personality through every single word you write? even if there are some aspects you'd rather not show to others, especially prospects or clients. Each little copywriting 'word boat' is saturated with an invisible (to you but not your readers), almost DNA like substance which betrays who you really are to everyone who reads what you write. Eek! Kinda scarey? So putting your best food forward for business doesn't mean covering up the nasty bits and hoping folks won't find them. Their 'sixth sense' tells them to avoid you or do business with you because the 'substance' leaks out from the little boats to alert them to who the real you is, whether you like it or not. Rather, you fix what's wrong in your business, align who and what you are with an honest decent direction and let that saturate all your future messages as you roll out your campaigns to win the world. Then your transparency will win you friends and business? you become attractive. Never forget when your words drop through someones letter box, email box or arrive through the ether on a telephone wire folks instantly know deep in their gut whether you're the 'real deal' or not. You can't hide it - when you wrote your copy or launched into your sales pitch you filled your 'little boat' with who you really are, your own unique DNA ? probably without even knowing it. Think about your copywriting this way; yes you've got to grab attention, give the other person what they want, see things from their perspective, give them the benefits up front etc but when it comes to your USP and what makes YOU special, make sure your entire message is drenched in your unique, niche tailored, custom fitted, perfectly targeted USP? but it must be done with absolute honesty or they will know, they just will. I remember years ago working for a photocopying company - I was the best in the whole company at getting appointments yet useless at selling them if I went on an appointment; why? Because although I'd admitted it to no one including myself at the time - I hated photocopiers (they are so boring) and the people could instantly tell that when I spoke about them. On the other hand I loved getting appointments for the company (I secretly hoped the boss would send the other 'good reps' on the calls) and that's why I did so well at setting them, people were instantly turned on by my words down the phone to them because I was passionate about lead generation. My boats were full to to the top with unique 'Dave Alston-ness!' and people loved it so they set appointments with me. You also need to be special, unique, different for someone to do business with you these days because folks can so easily go somewhere else at the click of a mouse - align your business with who you really should be. Ensure every word you say, or write is filled to the brim with the right spirit and true integrity and allow the 'sea' to carry each 'little boat' directly into every single heart you target. You'll be amazed at what happens. Make no mistake, in these increasingly impersonal and troubled times people value enriching business 'partnerships' they can rely on and will give them their business. But you'll only get them by targeting the heart? and they'll only let you in if they can instantly sense they can trust you. People want to know you care - they'll sense it instantly; good or bad, when your 'word ship' arrives whether you want them to or not. So why not examine all your words verbal and written from how your small business answers the phone, your voice mails, your sales letters, autoresponder messages, right through to your web site content? Replace defective words with heart to heart communication instead. Check if your communications really are brimming with the good stuff you want others to see in your business when they get word from you. Don't send them containers full of refuse with your good companies name on it without even realising it. The world's got too much of it already? spam. Send out a little fleet of 'word ships' filled with gold to make peoples lives better instead. That's just one tiny copywriting secret I've gleaned so far from the Indian Mystics. Keep your eyes peeled for the next article it's 'The Indian Rope Trick'. Dave Alston is the Author of 'Revealed: The Hidden Truth About Web Design' and owner of http://www.aceofwebs.com - small business web success driven by crystal clear copywriting. Subscribe to his 'Ace Tips' marketing RSS feed by copying and pasting http://www.aceofwebs.co.uk/rss/wp-rss2.php into your RSS Reader.
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Subtle Emotion - The Key To Copy That Works Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs. Super Verbs Really Move Your Copy Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Common Mistakes That Can Kill Your Web Copy Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. Welcome Informed Criticism of Your Work When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. How Cliffhanger Paragraphs Capture Readers About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a "cliffhanger," a suspenseful unresolved problem. How You Can Become A Freelance Business Plan Writer As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order. Prevent Procrastination With Positive Pressure My wife and I recently bought a house.It's currently being built and moving day is slated for December. Should You Use Testimonials When You Create A Web Site? You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Grammatical Mistakes DONT Sell When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time. Its Not What You Say But How You Say It Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer. Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few. Three Steps To Pump Up The Drama In Your Copy All the world's a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale. Discover Your Creativity You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. Freelance Technical Writers - How Much Are You Worth? Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work. Instead, it is about how you work, what type of work you do and how well you work with other people. Five Sections of Your Copy Guaranteed To Get Read Only about 20% of your copy is going to get read. The rest will simply be scanned. On Copying and Stealing Designs The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many. Accelerate Your Freelance Copywriting Master Business Plan! Ever wish for your own copywriting business?Ever wish you could become one of those internet marketing gurus and live out your dream of being who you really want to be?Well, what's stopping you? Is it time? Money? Fear of the unknown? These are the roadblocks that prevent so many of us from achieving our full potential for greatness.If you're good at something, and I'm sure that you are. Writing For Sex Markets Many professional freelancers will go their entire career without ever once writing a story about sex. Oh, they may craft a racy scene or two in the course of writing the next Great American Novel, or they might someday write an article about the latest in sexual research, but that's about as far as many writers will ever take the concept. Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and your website. Copywriting and Your Five Senses In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy.
|
| home | site map |
| © 2006 |
