Request Newsletter | Business Online Website | Government Information | Submit Articles and News | Return To Main Page
| |
| |
|
Copywriting Information |
|
|
|
How to Write for a Paper or Magazine
l. Introduce yourself to the editor of your local newspaper. (Or, if you do business within a certain neighborhood, talk to the editor of the neighborhood paper or shopper.) Tell him/her about your profession. Express your availability to serve as that paper's free-lance "expert" for that profession. 2. Invite the editor to call you anytime the paper is doing a story on your field. 3. If you offer to work for free initially, it should be easier to get published. And this will show the editor your ability to generate interesting, informative copy. 4. Suggest a question/answer column about what you do. Develop a "sample" column where you ask questions consumers might have...then provide the answers. 5. You don't need to stop at just one newspaper! If your customers are located throughout a metro area, approach all the neighborhood and business-related newspapers that serve the community. (However, if a newspaper's eager to run your material for free, you may want to grant that newspaper exclusive use of your materials within the area.) 6. Give your sample column a memorable name...one, perhaps, that details the service you provide. (Examples: "Insurance Info" or "Tennis Talk," etc.) 7. If newspapers don't want to run you columns for free, how about paying for them? You can still use a question/answer format for your ad, or you might want to develop an "ad-vertorial" style column. That's an ad that looks like a news story. 8. IMPORTANT! When you've had a few of these columns published, ask each paper for written permission to reprint these articles (giving a credit line to the paper). You may decide to use these articles later in your own print advertising or direct mail. Rix Quinn's new book "Words That Stick" offers lots of writing ideas. You can order it from http://www.amazon.com/exec/obidos/ASIN/1580085768/qid/ For more details on Rix's phone seminars, e-mail him at mailto:rixquinn@charter.net
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Segmenting Your Target Audience Through Your Copywriting Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well. 11 Ways to Get an Editors Attention I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk. Your USP is Useless One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop - and so does their copy. Tech-writers: A Necessary Evil New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.Tech-writers are necessary because someone has to write the user doco. Revealed: The $12,500 Copywriting Formula Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll see how well it increases your success. When Panic Attacks Writers If you write for a living, you deal with deadlines. Sometimes you will have several jobs on your plate at the same time. 42 Deadly Ad Copy Sins That Ive Made I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away. Progressive Headlines Guide Customers To Buy Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of them reading your copy is virtually none. Getting Paid for Your Articles If you've been writing web articles to help promote your business, you may also wonder if you can write articles and get paid for it. What type of articles will land you some extra cash, and what control do you have over the resubmission of your content once you hand it over to the editors?Type 1. 3 Copywriting Tips - How To Edit For Mass Appeal! Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think. On Copying and Stealing Designs The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many. 11 Things You MUST Know Before Hiring a Copywriter! If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. How Not to Write a Press Release Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore. The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write How does this sound?Today, I'm going to show you how to get a fifteen page sales letter read from beginning to end and keep your prospect magnetized to *every* paragraph along the way. Impossible?The real magic behind these magnetic sales letters is not some mystical skill or secret formula but rather a simple copywriting concept that has been around longer than most of us have been alive. Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career For the e-book, Advice from Successful Freelancers: How They Built Their Careers & How You Can Too!, I asked ten questions of freelancers who were living their dream life. Following are some of their answers. Subtle Emotion - The Key To Copy That Works Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs. 19 Secrets to Making Your Ad Copy More Effective The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains.Ad copy, sales copy, sales letter, copywriting or whatever you want to call it - the goal is the same for every Internet marketing business. Promote Your Business and Get Paid for Doing It! How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it?Many writers, artists, speakers and entrepreneurs have found an answer: they teach classes in adult education programs.Adult education is big business. Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines Headlines attract attention. Headlines generate interest. Super Verbs Really Move Your Copy Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers.
|
| home | site map |
| © 2006 |
